Fresh on the heels of the recent photo campaign comes a behind-the-scenes video of Lady Gaga for Supreme. Shot by photographer Terry Richardson, the video shows the pop star as she poses for the camera in everything from a wet T-shirt and sky-high pink platforms to nothing at all (aside from a Supreme branded skateboard). Other wares from the attention-grabbing, fever-inducing photoshoot include a spiked, hooded crop top and a Birkin bag featuring the Supreme logo. Enjoy!

PUMA recently gave us the unique opportunity to link up Undefeated’s Eddie Cruz and KB, along with the musical trio known as N*E*R*D, more specifically Pharrell Williams and Shae Haley. Amongst them we held a conversation revolving around several facets of the industry, including the upcoming collaboration between UNDFTD and PUMA, history of the legendary PUMA Clyde and a general powwow between highly respected creative minds. Enjoy!

Let the hype begin. Nike has done a great job for decades keeping the public and sneaker enthusiasts on our toes.  In a preview of the upcoming Robert Rodriguez film “The Black Mamba”, Kanye West appears as “The Boss” wearing the Nike Air Yeezy 2.  For months there have been rumors and speculation about this shoe following the ever successful release of the Nike Air Yeezy in 2009.

After Nike inked Kanye West to a deal to release a signature shoe, Mr. West became the first non-athlete to get a Nike model. Lifestyle and culture combined with sport, but it didn’t feel like a surprise to any who were familiar with the sneaker game.

No current info is floating out there about a Nike Air Yeezy 2 release date or price, but once it does become available you can trust.

Let’s hope this is a new start to share my creative sense with all of you.

What can you expect…latest lifestyle trends, fashion and culture.
I pay attention to young designers, upcoming artists and their underlying ideas. And offcourse attention to sneakerculture.

I’ll keep you all updated, so stay tuned…